The tourism sector is evolving — and with it, the need for new skills, innovative tools and green practices. To address this, Green2Grow is launching a Vocational Education and Training (VET) programme in the upcoming months.

This initiative will provide hands-on, targeted training for tourism professionals, Destination Management Organizations (DMOs), local authorities and community stakeholders across Italy, Bulgaria, Cyprus and Europe.

What to Expect

The VET programme is designed to equip participants with the skills needed to navigate the green and digital transition in tourism. Key areas will include:

  • Green Skills: Sustainable destination management, regenerative tourism practices and biodiversity protection.
  • Digital Innovation: Smart tourism tools, data-driven decision-making and digital storytelling.
  • Capacity Building: Leadership, project management and collaborative governance skills.

 

Who Can Join

The programme is open to:

 

Stakeholders

Tourism operators and SMEs

Local and regional DMOs

Representatives of municipalities and public agencies

Civil society and community groups

Young professionals and students interested in sustainable tourism

 

Why Join

  • Stay ahead of the curve in sustainable and digital tourism practices
  • Build networks with like-minded professionals across the Mediterranean
  • Gain practical skills and certifications recognized at the European level
  • Be part of a growing movement shaping the future of responsible tourism

 

Get Ready

The first training sessions will roll out in the coming months, combining online learning modules, interactive workshops and on-the-ground activities tailored to local needs in each region.

Stay tuned for the official schedule and registration details. Together, we can build a tourism sector that is smarter, greener and more resilient.