02.1 Regulatory Strategic Reference Framework and Policies

About Course

General Course Description

Regulatory and Strategic Reference Frameworks and Policies for Sustainable Tourism

This course develops a structured understanding of the regulatory and strategic frameworks that shape sustainability in tourism at international and European levels. It equips learners with the ability to interpret policies, understand their intent, and recognize how global and EU strategies are translated into tourism governance, planning, and decision-making at national, regional, and local levels.

The course emphasizes strategic coherence, multi-level governance, and the role of public authorities, DMOs, tourism operators, and communities in advancing sustainable tourism through aligned policies and shared responsibilities.

Modules and Units

Unit 1 – International Framework: Agenda 2030, SDGs and UNWTO

This unit introduces the global governance context of sustainable tourism. It explains why tourism requires strategic coherence and institutional coordination, highlighting key policy functions such as vision-setting, alignment, monitoring, and transparency within a participatory governance approach.

Learners explore the UN Agenda 2030 and the Sustainable Development Goals most relevant to tourism (SDG 8, 12, 13, 14, and 15), alongside key UNWTO guidelines for sustainable tourism development. Particular attention is given to how global goals are translated into national and local tourism policies and strategies.

Focus areas include:

  • The role of policy and governance in steering sustainable tourism
  • Responsibilities and interactions among public authorities, DMOs, operators, and communities
  • Interpretation of SDGs in a tourism policy context
  • Linking global sustainability goals to actionable tourism policy directions

Unit 2 – European Framework: EU Green Deal, Tourism Transition Pathway, EU Directives and ESG

This unit focuses on the European policy framework influencing tourism sustainability. It introduces the principles of the European Green Deal most relevant to tourism, including climate and energy transition, circular economy, and biodiversity protection.

Learners gain an overview of the Tourism Transition Pathway defined by the European Commission and its key priorities for the tourism ecosystem. The unit also explains how major EU directives and regulations shape sustainability requirements and how these policy instruments connect with ESG concepts, reporting, and competitiveness in the tourism sector.

Focus areas include:

  • Understanding how EU strategies guide sustainability transitions in tourism
  • Interpreting the Tourism Transition Pathway and its implications for destinations and businesses
  • Recognising the relationship between regulation, ESG, and sustainability performance
  • Framing compliance and competitiveness as complementary objectives

Course Objectives

The course aims to:

  • Provide learners with a clear understanding of the multi-level policy ecosystem governing sustainable tourism
  • Enable interpretation of global frameworks (Agenda 2030, SDGs, UNWTO guidance) in tourism policy terms
  • Support understanding of EU sustainability strategies and their impact on tourism planning and operations
  • Strengthen the ability to link policy objectives to tourism actions and strategic choices
  • Promote governance awareness and strategic alignment across tourism stakeholders

Skills Developed

By completing this course, learners develop:

  • Policy and framework literacy, enabling them to interpret international and EU sustainability frameworks relevant to tourism
  • Strategic policy thinking, understanding the intent, scope, and limits of tourism-related policies
  • Governance awareness, with clarity on roles, responsibilities, and coordination mechanisms across institutions and stakeholders
  • Alignment capability, connecting SDGs, EU policy priorities, and ESG principles to tourism decision-making
  • Regulatory context awareness, supporting more effective planning, compliance, and collaboration in the tourism sector
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Course Content

Unit 1 – International framework: Agenda 2030, SDGs and UNWTO
Objective Enable learners to connect global frameworks to actionable tourism policies and understand their role in sustainability planning. Skill developed Ability to interpret SDGs and translate them into local tourism policy actions.

Unit 2 – European framework: Green Deal, Tourism Transition Pathway, EU directives & ESG
Objective Understand how EU strategic frameworks shape sustainability in tourism and how ESG supports compliance and competitiveness. Skills Developed Across this module, learners develop a solid understanding of the multi-level regulatory ecosystem shaping sustainable tourism—from global SDGs and UNWTO guidance to the EU Green Deal and Tourism Transition Pathway, and down to national/regional strategies. They learn to interpret policies, understand their intent, and identify how they influence tourism practices and decision-making. They also gain the ability to align actions with SDGs, policy priorities and ESG principles through guided, auto-validated exercises. Additionally, learners become familiar with voluntary sustainability systems (GSTC, ETIS, ECST) and recognise their role in improving coherence, monitoring and continuous improvement. The module strengthens policy-oriented thinking, governance awareness and the capacity to frame tourism issues within broader strategic and regulatory references—competencies that support more effective planning, compliance and collaboration across tourism stakeholders