Justgood Tourism, founded in 2020 and based in Padova, Italy, is a multidisciplinary consultancy specializing in transforming tourist destinations, DMOs (Destination Management Organizations), and public bodies into proactive agents of sustainable tourism. Their mission is clear: shift the focus from mass visitor numbers to enriching visitor quality and delivering positive environmental and social impact over the long term.
What They Do
- They guide destinations to adopt innovative strategies that elevate local products and highlight territory characteristics.
- They offer tailored consultancy services for DMOs, public authorities, and tourism operators, assisting them in adopting greener, smarter model ( you can watch the launch event of the training courses: here ).
Impactful Projects
Justgood Tourism has shaped over 60 projects across 11 regions in Italy, collaborating with public institutions, tourism operators, and local experts. Notable projects include:
- Network G20S: A national network of 20 mid-sized Italian coastal destinations collaborating on sustainable governance.
- Regione Puglia DMO: A strategic overhaul of Puglia’s tourism management to create a cohesive regional DMO framework.
- Arzachena 2030: A project to transform Arzachena into a “four-season” sustainable destination.
- Val Comelico: Strengthening mountain tourism by integrating valley assets.
- Additional initiatives in Caorle, Brescia’ Province, Tarquinia, and UNESCO sites focus on creating smart, quality tourism destinations.
Core Approach
Justgood Tourism operates on three pillars:
- Strategic & creative planning – Blending technical expertise with innovative vision to foster lasting impact.
- Stakeholder engagement – Collaborating with universities, experts, public and private partners, including The Outdoor Project and Quantitas.
- Empowerment through training – Building capacity in local actors, DMOs, and coastal communities via learning, summits, and network-based initiatives like the G20S Destination Summit.
Why It Matters for Ecology-Focused Tourism
- Community-centered governance: Ensures sustainable tourism enhances rather than overwhelms local ecosystems and communities.
- Quality over quantity: Shifts success metrics from visitor volume to positive social, cultural, and environmental outcomes.
- Protected coastal zones: Initiatives like Arzachena 2030 address overuse and biodiversity pressure on fragile seaside ecosystems.
- Cross-sectoral synergy: Justgood’s strategies integrate environmental sustainability across tourism, urban planning, and local economies.
In Summary
Justgood Tourism represents a new model in destination management- one that harnesses creativity, stakeholder collaboration, and multi-level planning to build resilient and sustainable tourism ecosystems across Italy.
