Slovenia has emerged as a global leader in sustainable tourism through its pioneering Green Scheme of Slovenian Tourism, launched in 2012 under the national brand Slovenia Green. This certification programme unites destinations, accommodations, attractions, restaurants, agencies, parks, and beaches in a shared commitment to eco-friendly practices—now reaching over 270 certified entities.
What Is the Slovenia Green Tourism Scheme?
- A national certification aligned with the Green Destinations Standard, offering Bronze, Silver, Gold, and Platinum levels for destinations.
- Embraces strict international criteria—including environmental management, local engagement, cultural heritage, and community well-being.
- Managed by the Slovenian Tourist Board, in partnership with GoodPlace and the global Green Destinations Foundation.
Scope and Scale
Under the Slovenia Green umbrella today:
- 60 destinations,
- 157 accommodations,
- 4 parks,
- 10 tour agencies,
- 17 attractions,
- 39 restaurants,
- 2 beaches.
Nationwide, more than 270 members are now certified for sustainable operations.
International Recognition
Slovenia’s green efforts have earned global acclaim:
- Declared the first Green Country by Green Destinations in 2016.
- Named European Green Capital in 2016 (Ljubljana).
- Featured in Top 100 Sustainable Destinations by Global Green Destinations Days (multiple years).
- Won awards at ITB Berlin, including Best-of-Europe and Golden City Gate.
- Recognized by Lonely Planet and Conde Nast Traveller for sustainability
Key Green Initiatives
- Nature-first tourism: Hiking, cycling, and spa towns—especially in Karst Plateaus, Piran, Julian Alps—emphasize eco-activities.
- Local culture & gastronomy: Programs like “Taste Laško” and “O, Kočevsko,” and “Ask me, I am local” empower communities and strengthen identity.
- Community participation: Destinations involve locals in planning, through surveys and participatory budgeting such as My Initiative (Moja pobuda).
- Green office operations: Slovenia Green offers a guide for sustainable office habits, waste reduction, and health-friendly policies.
Why It Works
- Holistic approach: Spans destinations, businesses, infrastructure, and services under unified sustainability standards.
- Continuous improvement: Annual reassessments ensure destinations progress along the Bronze-to-Platinum path.
- Visibility for consumers: The Slovenia Green label helps travelers choose truly sustainable options.
- Capacity building: Workshops, ambassador programmes, and digital tools keep providers up-to-date.
In Summary
Slovenia’s Green Scheme offers a world-class model for promoting green tourism—built on strong standards, broad inclusion, and transparent recognition. From certified eco-destinations to green services and sustainable offices, Slovenia has woven sustainability into its national tourism fabric, showcasing that ecological care and quality travel can flourish together. Would you like help with an infographic layout, social media summary, or inspirational photo suggestions to accompany the article?