About Course
In this module, we focus on tourism entrepreneurship and sustainable business models.
Tourism businesses play a central role in shaping how destinations develop. They are not only service providers, but also actors that influence how local resources are used, how visitor experiences are created, and how tourism benefits are distributed within communities.
Entrepreneurs transform territorial assets—such as landscapes, heritage, culture, and gastronomy—into tourism products and services.
Because of this, the decisions made by tourism businesses affect not only economic outcomes, but also environmental sustainability and social wellbeing.
In this module, we will explore how tourism business models operate, how sustainability can be integrated into business strategies, and how tourism performance can be measured and monitored.