Course Content
Tourism Business Models, Sustainability Indicators and KPIs
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Unit 1 – Tourism Business Models, Sustainability Indicators and KPIs
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Interactive activity: Build & Evaluate a Sustainable Tourism Business Model
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Sustainable Strategies and Regenerative Tourism
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Unit 2 – Sustainable Strategies and Regenerative Tourism
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05 Tourism Entrepreneurship

 The module will explore the following aspects: 

  • The role of tourism entrepreneurship within destination systems, understanding how businesses interact with other actors in the tourism ecosystem.
  • The main tourism business models, including travel agencies, tour operators, accommodation providers, and digital platforms.
  • Sustainability frameworks and indicators, which help tourism businesses measure environmental, social, and economic performance.
  • Monitoring tools, innovation networks, and future trends, highlighting how tourism entrepreneurship is evolving in response to sustainability and digital transformation.
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