This lesson introduces the four key levers through which digitalisation can support sustainable tourism management: Data, Resources, Flows & Mobility, and Trust-first Communication. It explains how each lever can help destinations address specific sustainability challenges, from monitoring visitor behaviour and managing water or energy use to improving mobility choices and communicating transparently with visitors. The lesson also introduces basic KPI logic, helping learners understand how digital tools should be connected to measurable outcomes. Finally, it presents the Select → Pilot → Scale approach as a practical pathway for choosing, testing, and expanding digital solutions in destination management.
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08 Digitalisation for Tourism Sustainability
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Unit 1 – Digitalisation as a sustainability lever
Objective: Build a shared understanding of what digitalisation means for sustainable destination management and how to connect tools to measurable outcomes.
Skill developed: Digital sustainability literacy + outcome/KPI thinking.
Unit 2 – Data, monitoring systems, and ESG-ready indicators
Objective: Enable learners to set up a minimum viable monitoring approach and translate sustainability goals into measurable KPIs and data routines.
Skill developed: Data management & indicator thinking + monitoring readiness.
Unit 3 – Digital visitor flow management & smart mobility
Objective: Train learners to apply digital tools to reduce pressure, improve experience, and support low-impact mobility choices at the destination level.
Skill developed: Applied visitor management + behavioural design (nudging) + mobility planning basics.
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