09 Value Chain in Tourism

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About Course

Value Chain in Tourism helps learners understand how tourism experiences are created through the cooperation of many different actors, including accommodation providers, restaurants, transport services, local producers, cultural organisations, attractions, communities and destination managers.

The course explores how value is generated, shared and strengthened across the tourism value chain, with a focus on sustainability, local sourcing, cooperation and visitor experience. Through practical exercises, learners will map tourism value chains, identify opportunities for improvement and design simple cooperation-based tourism offers that create benefits for visitors, businesses and local communities.

What Will You Learn?

  • By the end of the training, learners will be able to:
  • Understand the concept of the tourism value chain
  • Identify the main actors involved in creating tourism experiences
  • Analyse how value is created, shared and sometimes lost within a destination
  • Recognise sustainability risks and opportunities across the value chain
  • Propose practical improvements for local sourcing, cooperation and visitor experience
  • Design simple tourism offers that connect local businesses, culture, nature and community assets
  • Position local value and cooperation as drivers of sustainability and competitiveness

Course Content

Understanding the Tourism Value Chain
Understand how different actors in tourism work together to create value and how sustainability can be integrated across the tourism value chain.

Strengthening Local Value, Cooperation and Visitor Experience
Enable learners to strengthen tourism value chains by developing cooperation, increasing local value and improving the visitor experience.