Course Content
Understanding the Tourism Value Chain
Understand how different actors in tourism work together to create value and how sustainability can be integrated across the tourism value chain.
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What is the tourism value chain?
Sustainability in the tourism value chain
Strengthening Local Value, Cooperation and Visitor Experience
Enable learners to strengthen tourism value chains by developing cooperation, increasing local value and improving the visitor experience.
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Building stronger and more sustainable tourism value chains
From value chain to visitor experience
09 Value Chain in Tourism
  • How each stage of the value chain influences visitor satisfaction
  • Connecting services into coherent and attractive tourism experiences
  • Communicating local value and sustainability to visitors
  • Using feedback to improve cooperation and service quality
  • Turning value chain improvements into competitive advantage
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