Course Content
Understanding the Tourism Value Chain
Understand how different actors in tourism work together to create value and how sustainability can be integrated across the tourism value chain.
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What is the tourism value chain?
Sustainability in the tourism value chain
Strengthening Local Value, Cooperation and Visitor Experience
Enable learners to strengthen tourism value chains by developing cooperation, increasing local value and improving the visitor experience.
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Building stronger and more sustainable tourism value chains
From value chain to visitor experience
09 Value Chain in Tourism
  • Main stages of the tourism value chain: planning, booking, travel, accommodation, food, activities, local experiences and post-trip communication
  • Difference between a supply chain and a value chain
  • How different actors contribute to the visitor experience
  • Role of tourism SMEs, destinations, local producers, cultural organisations, transport providers and public authorities
  • Why cooperation across the value chain matters for quality, sustainability and competitiveness
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